What is link building?
The internet is like a massive big spider web. Pages are linked together throughout this intricate web.
Search engines crawl the internet looking for the most relevant pages that support certain topics. They use complex algorithms to rate the relevancy of the pages. Search engines will also analyse how and why pages are related to each other.
Search engines can analyze the popularity of a website based on the popularity of the sites linking to them. They will also assess the site for spam content, and they’ll also assess if there are any authority sites linked to them.
As far as search engines are concerned, trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.
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