What is an opt in on your website?

Firstly, there is what’s known as an unconfirmed ‘opt-in‘. This is where you obtain, via your website, an email address. The purpose of collecting the email address, is to use the prospects details to keep in touch, and effectively market your company to the person.

There is no effort made to confirm that this email address belongs to the person submitting it.

This is not a recommended practice, as you could also attract spam and malicious subscriptions.

The next type of ‘opt-in‘ is a confirmed opt-in. This is where you collect an email address from your website, then a confirmation email is sent to the person, to verify that the email address used, belongs to them.

Unless you have a confirmation link, you will never know how many REAL subscribers you have. Using the confirmed opt-in procedure, assists to ensure that a 3rd party is not able to subscribe someone else.

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