What does optimizing a website mean?

What does optimizing a website mean?

There are certain things that you need to do to your website in order for the search engines to begin to realise that it exists.

To quote Wikipedia ‘Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic’.

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