Scott Stratten is the author of the book ‘Unmarketing’

And I must say the book is fantastic! Just buy it….

Scott highlights the need for us to stop marketing and start engaging with our customers.

Scott became ‘a big deal’ online, by first of all, using Twitter.

He now speaks all around the world about marketing.

Question –

Lisa B. –

Where do you see real estate marketing going in the future?

Scott –

I just want it to go in a different direction that it is now. Because right now, it’s going in the same direction it’s always gone.

ie Let’s do it in an annoying way, in an interruptive way and let’s make it all about ‘ME.’

Somebody along the lines in real estate training in the past decades, said that the more your face is out there, the better it is for business and that’s not the point. It’s not the point, how much I see ‘ME’ all over town, and that it will build familiarity and that it should build trust. It’s not that way – it’s annoying. We need to stop and we need to realise that most people, for the best part, don’t like real estate agents. That’s a HUGE advantage to you being a real estate agent.

Why don’t people like you? Why are real estate agents grouped with used car salesmen and that whole industry, because they are so aggressive on the marketing side of things.

Do the opposite of the whole industry. You don’t want to be sending out flyers all the time and knocking on doors every day saying ‘Do you want to sell? Do you want to buy?’ You’re not a stock trader, you’re not trying to trade futures on something..

Be the real estate agent / realtor that cares about the community first and foremost. You, then become the catalyst for the conversation in the community, therefore you become a trusted member of the community.

That’s where those things happen.

That’s where the deals will happen and that’s where the representation will happen as well.

Thanks Scott for the interview !

That is video two in the series of questions with Scott

I really hope you enjoyed his interview as much as I did