Michael Sheargold and Lisa B. Talk Online Marketing

Michael Sheargold is from Real Estate Results.

An important part of Michael’s vision is to dramatically improve the reputation and results of the Real Estate profession.

Real Estate Results is a part of that vision providing coaching, mentoring, training and the premium Real Estate Results Network program are all designed to exactly to support that vision throughout Australia and New Zealand.

Today Michael and I discuss techniques he is using that’s working for him in social media

Lisa B.

What online strategies do you use in particular?

Michael

We give regular updates on Twitter. Typically, how I come up with those updates, is that usually I am in training sessions or coaching sessions and I mention something or I make a comment and I think that piece of information would be interesting to share. I consider that it would be interesting to share with my Twitter, Facebook or on Linkedin followers

We also use Facebook advertising, as one of the great things about Facebook is that you have the ability to hone in real estate professionals in the Australian and New Zealand market place, although we are starting to look further afield to the rest of the world now.

We look for some sort of value add, that will give someone the incentive to become a follower. They can start to gather great information that will in turn help them to achieve great results.

Take away message from Mike –

When you are in a listing presentation or talking to buyers and you say something and you think ‘Wow!’ That it was a great message or it was something that you feel would benefit others selling or buying a property, consider putting that as your message on social media. A short piece of advice or content that’s going to add value to your followers.