Chris Gilmour and Lisa B.

talk about print media – Is it dead?

Chris Gilmour is a top producing real estate agent, he races cars, he’s a new dad, he trains agents and he is a speaker.

How does he find time to do everything he does, whilst producing top figures?

(He brought in over $330,000 in commissions just from social media alone)

Question One in our interview series

Lisa B

Where do you see newspaper advertising going into the future? Do you think it will be the same as it is now?

Chris

That’s a pretty easy one Lisa. John McGrath put on Facebook the other day that the newspaper will be obsolete and that video is the way to go. He’s the absolute legend and if he’s saying it already, and I know their brand is very big into newspapers….

Us as a company, have not used newspapers in the last 5 years. We don’t see it as the way to more forward, there is better technology out there and more cost effective.

So where’s it going to go?

It’s going to die.

Lisa B

It was interesting on Facebook the other day, someone wrote that the same day John McGrath said newspaper was dead, Neil Jenman put a full page advertisement in the paper. It was like opposites day.

Chris

Yes I think newspapers have had it’s day.

It’s definitely going to go.

Chris Gilmour is from All properties group –

If you don’t think what Chris talks about is going to work in your area, please leave a comment below. In the same token, if you are doing what Chris says, please let us know how it’s working for you.

Lisa B. is a real estate marketing expert. She is featured in the book Real Estate Millionaire and has a regular column in the sold magazine. She is available for speaking and consulting.

Lisa B. helps real estate agents to use the internet to kick butt online.

Prepare – Position – Profile – Promote – Profit

It’s easy when you know how.

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