How To Use Technology To Market and Sell Property

Welcome to Part 3 – Technology Podcast.

How to use technology to market and sell real estate.

In this series, we discuss how real estate agents are using technology for EVERYTHING! We have grouped each podcast in chronological order.

Over the last few weeks, we have covered –

How real estate agents use technology for lead generation

and

How real estate agents use technology for listing property

Before we begin, I would like to pre-frame the following

Bjorn and I are not tech experts, we simply wish to show agents what is possible.
This is not a complete list of everything agents use.
Everyone is at different stages of technology.

Easy Marketing to promote a property.

Thanks to modern technology, we can order signage and marketing at one-stop websites, making our lives so much easier. There are companies that do all of the following and they do it well!

Signs (with qr codes).
Property videos.
Drone and aerial footage.
Photography.
Virtual furniture.
Flyers.
Brochures.
Standard Floor plans.
Interactive floor plans.
3D video tours.
site plans.

Virtual reality videos – Headsets and a realistic walkthrough.

Editing Software where we can edit kitchen colours, splashbacks, floors etc – The Photo and software is housed on your website.

Analytics

Technology allows us to have data.

Data is everything.

We can easily MEASURE,

DEMONSTRATE ACTIONS and

DEMONSTRATE RESULTS

We can also show incredible VALUE.

Data

We can show views on a property – Our website and the portals.

We also have the data from our social media efforts. All of this allows us to do Reporting covering the number of hits, the inquiries and so much more. Analytics is a powerful tool to show the vendors what is really going on.

Split Testing

We can do split testing on social media assessing what ad works best with our marketing.

Video marketing – Profile building.

Video apps – Template videos and professional property videos.

We can promote video content via all social platforms. Youtube, Tiktok, FB, IG.

House your videos on youTube, Vimeo etc.

We have access to overseas editing – Easy, fast and affordable.

You can have Newsletters with videos and video emails direct.

Also remember to check out The Real Estate Training Community where we have over 30 ways to use videos in your real estate business.

Websites and Portals.

We can promote properties on the market via Websites

Ours and third party sites.
We have technology that easily pushes the property to all the portals.

From the portals and websites – We have automated data capture from online inquiries that then populate directly into your CRM and logged to your name.

Social Media Promotion –

Facebook lives.
Updates and advertisements on your page.
FB messenger.
Connections – People like, know and trust you.
Engagement.

Keeping in contact for client communication and overseas prospects –

Apps –

Messages through Whatsapp
Voxer
Digital invite to open houses
Bots through websites, social media

Tech around Open houses

Digital log in.
Automatically welcomes a client to open house and sends them a digital brochure and a video of the property.
Send contracts automatically.
Allows agents to strategise the communication from open house to sale.
Allows them to follow through to the next marketing campaign.
Automatically Logs their name into the CRM against that property.
You can automate follow up to send the person to your social media platforms or offer forms.
Offers – it also notifies the agent when offers are made.

QR Codes at open houses –