How to price property and inform sellers what their property is worth.
The 7 p’s of price leads to PROFIT.
- Property type
- Position of the property
- Preparation
- Presentation
- Preference of Agent
- Promotion of the property
- Pricing
- Profit
Agents work out market value by
- What’s sold
- What’s for sale
- And what buyers will pay
Owners may work out market value by
- Emotional value
- What they’ve spent
- What they need
We need to balance all of these things to work out what a property could be worth.
Sometimes agents get it very wrong.
As an agent we’ve all been there – sometimes we list a home and we think it will get a certain price and we achieve more.
And vice versa sometimes we list a property and it sells for a lot less.
As an expert real estate agent that specialises in an area – you have to have an idea on price!
Please note – in this podcast, we have not taken into account how a Valuer values property based on building costs per m2 etc. This is another tool that agents can use to help arrive at a price point.
Want more Real Estate training? Consider joining The Real Estate Club.
If you are considering changing Real Estate Offices, please book a call with Lisa B.
Bjorn Kunzel: 0404 164 447 / bjorn.kunzel@expaustralia.com.au
Lisa B: 0412 210 558 / lisa@lisab.com.au
Some links you will find helpful
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