Unlock Hidden Opportunities And Grow Your Business With One Listing.

From Little Things, Big Things Grow.

One Listing CAN Transform Your Business

When you list a property, the hard work begins.

Of course, there’s the hard work of taking care of the vendor, taking care of buyers, and getting the property sold, which goes without saying. But there’s also the hard work of capitalising on every opportunity you have to grow your business.

Each stage of the selling process can create different opportunities for you to expose your brand and highlight your expertise. These opportunities can initiate conversations that help you get leads, listings, and finally sales.

The first stage of the sales process is the pre-listing stage. The pre-listing stage gives you the chance to gain exposure through teaser videos and sharing information with your current database. Circle prospecting the immediate neighbourhood with “coming soon” messaging is also an effective way to connect with potential buyers and sellers.

*Note – Ensure that you have appropriate paperwork to legally market the property.

When your listing goes live, there are loads of opportunities for brand exposure. This is a marketing goldmine and a perfect opportunity for engagement.

Of course, a great way to start new conversations with prospective sellers is while talking to buyers. As we know, many buyers become sellers. You will meet buyers at private inspections, open houses, office windows, and sales phone calls, just to name a few. You may also meet future sellers who are just wanting to get an idea of what their home may be worth. This could also be neighbours wanting to get an idea of how their home might compare.

An easy soft touch strategy is to door-knock the neighbourhood. This gives you the ability to meet other homeowners in the area, letting them know about the property for sale. They may have questions about their home and its value. Always look to build connections and conversations.

Documenting on social media how you are preparing the home for sale is a good way to promote your expertise without being salesy. This may include a short-form video of the prep work for Instagram Reels, TikTok, Suburb360, and YouTube Shorts. Also, pay attention to your sign in the front of the listing. It nearly always generates leads. Make sure it looks good and it represents you correctly. Get rid of graffiti, etc., immediately. Be sure to have a QR code that leads to something of value (e.g., a suburb report). You always want to look at developing funnels with lead magnets that will help you build your brand.

When you have sold the property, you have more opportunities again. These include a “just sold” postcard, sharing details across all social platforms, including a call to action everywhere, such as “Please call if you would like to know the strategies we used to achieve this amazing result,” video testimonials with the owners saying how great you were, and hosting a going away party for the sellers or a housewarming party for the buyers.

These are just a few of the ways that you can create many opportunities that you can take advantage of to create new leads, new conversations, and new listings.

It all started from one listing. That’s why I love the saying, “Out of little things, big things grow”.