Best video editing software EVER!
Last week, I hinted about an amazing video program that I suggested real estate agents check out.
I received numerous messages from agents, so I’ve decided to let you know what it is!
Read on…
Firstly, let’s talk about a growth hack that will help you grow your social media presence through content repurposing.
Repurposing your content is well-known, but many agents still don’t do it. If you’re not sure what it means, it’s when you take one piece of content and change, adapt, or shorten it for use across different platforms. It’s about squeezing the maximum possible value out of the content you create.
For example, if you host a one-hour video interview, don’t just view it as an hour-long video. Instead, see it as a goldmine of short-form videos for Instagram, Facebook, TikTok, and YouTube. Let’s look at a perfect example – repurposing an interview.
Imagine you’ve just recorded an hour-long interview, delving deep into the intricacies of the local housing market. You’ve captured a significant piece of content, but you realise that its value isn’t just limited to YouTube.
By slicing, dicing, and repackaging your video, you can create loads of fresh content for platforms like Instagram, TikTok, YouTube Shorts, and Facebook.
For instance, check out one of my long-form podcasts here.
With a click of a button, you can turn it into something like this:
Instagram and Facebook: Micro-moments & Insights
Instagram and Facebook are amazing visual platforms where bite-sized content engages viewers.
To repurpose podcast content for these platforms, extract snippets of valuable insights from your long-form video content. You can use a site called Vidyo.ai to upload an hour-long video, which will automatically slice it into multiple short-form highlights with captions, emojis, etc. It’s phenomenal!
This tool is super handy and can save you a lot of time and money. Social media platforms that thrive on short, engaging, and educational content love it.
Remember that your content needs to be concise, catchy, and to the point.
When you do your own editing, aim for videos that are under one minute in length.
Vidyo will take key points from your videos and transform them into fifteen to sixty-second mini-lessons or tips. You are able to create quick ‘did you know?’ style videos about the real estate market or ‘top tips for property investment.’
I was so excited to find this platform, and I hope you are too. Not only will you have plenty of content to post, but you’ll also have numerous platforms to post on—for free!
Utilise Facebook, Instagram, LinkedIn, Google Business Profile, Twitter, your website, and YouTube. When you turn one piece of content into ten to twenty pieces, it not only saves you time and money but also maximises your reach to attract new potential leads.
And what I love most is that you don’t have to think!
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