Dale Beaumont And Lisa B. Talk About

Marketing For Real Estate Agents

Dale Beaumont – Is the Author of 16 business books and is a very successful marketer.

Dale runs seminars teaching people about technology, systems and how to use the internet for better business.

He has a fantastic business model and great systems!

Dale Beaumont and Lisa Tremolada discuss online marketing for real estate

Question One

Lisa B – Dale, Thank you for joining us today.

First question – What should real estate agents be doing online at the moment?

Dale – The most important thing that real estate agents should be doing online, is to communicate with their customers more often. They need to be using the internet, professional data base systems and an email program to be able to do that in a professional and efficient way.

It’s really about moving beyond whatever day to day email program you are using. Like for example, outlook or gmail or something along those lines and actually moving towards a professional data base system that can handle large amounts of contacts.

I’ve been working very hard over the last 7 years, and my data base has close to 30,000 people. so whenever I want to run an event, or I want to launch a new product or promote a particular service I have in my business, I just go out to that database. They are already primed because I have built relationships with those people.

I have built the relationship over many many years and had lots of communication. I add value 3 or 4 times more than I actually ever ask for in dollar terms. That’s worked really well for me.

One of the biggest negatives out there that I see, and this is not only Real Estate agents, but other professionals, is all they are really looking for is their next listing or the next potential buyer.

They are not really managing the long term relationships. I know this because I’ve bought a number of properties in the past 12 months and I was just shocked and surprised at how little I heard from them. They are all over you like a rash when they think that you’re actually going to make a decision. They will call you 3 or 4 times a day. The moment you decide that you’ve hit your limit or you’re not going ahead, that’s it, you literally will never hear from that person again until you make contact.

I just think of all that effort going into building that relationship. Why don’t you keep that going on an ongoing basis? It’s so easy to do these days with using a professional database system. Add value to all the people that you have ever come into contact with, at least once a month, if not every 2 weeks. You will find that those relationships will deepen and that you ll be the first person that someone thinks of whenever they are looking to buy or sell in your area.

It’s about becoming their trusted adviser and looking at it more as a medium to long term view, not just the next kill so to speak.

You will become their trusted adviser

Dale Beaumont proudly brought to you by Dominate the internet –

If you would like to see the complete interview in full, click here.

Dale is one of our experts in our Real Estate program The Boardroom Series and in Dominate the internet

If you are ready to make your online profile your priority – If you are keen to build communities and have people call you rather than you go chasing business. Click the link below.