Building A Personal Brand 

Building a PERSONAL brand is imperative for anyone these days – and especially for real estate agents.

Why? Because it allows us as agents to stand out in competitive markets.  

As you would know, the aim of having a recognised personal brand is to be regarded as established, trusted, knowledgeable and a credible resource in your local community.  

A strong personal brand allows you to have top of mind awareness in your marketplace.   

That is the goal.  

Of course, when you increase your visibility both offline and online, you are showcasing your results and with consistency, this will ultimately grow your business.

 One of the key benefits of building your personal brand is that it allows you to differentiate yourself from your competitors.  

In a crowded market, it can be difficult for you to stand out and attract new clients. 

By building a personal brand, you can highlight your unique skills, expertise, and personality, which can help you attract clients who align with your values and approach to real estate.

When you think of promoting yourself, think of it as promoting you and your resume.  This is effectively what you are doing.  

Our first job before we get to sell any real estate is to sell ourselves to the vendor.  We need to convince them that we are the best person for the job.  

You need to sell yourself! 

This can be achieved through various marketing strategies such as social media, networking events, and content marketing. 

By consistently sharing valuable and relevant content, you can establish yourself as a thought leader in the industry and therefore attract more clients.

 Building a personal brand can help you grow your business by attracting more clients and building trust and loyalty with current clients. 

When clients trust you and they have confidence in you, they are more likely to refer their friends and family to you and continue to work with you in the future.  

We all want referral business, don’t we! 

If you would like to know more about building a personal brand, please go to www.TheRealEstateClub.com.au.  Here you will find a free workshop and business plan.  

We also cover many aspects of personal branding and marketing.