In business you can think about your strategies for marketing success one of three ways….
1) Attack – Get out there in the lead – Position, promote and market yourself and your business. Be at the forefront of technology and new ideas.
2) Defend – You can run behind your competition playing catch up to them. You can imitate rather than innovate.
3) Hold Your Position – Do nothing. If that’s your choice. If you hold your position, just know that you’ll then have to do one of the earlier 2 eventually.
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Prepare – Position – Profile – Promote – Profit
