In my opinion, there is confusion with those that THINK they have a BRAND, as opposed to just having a LOGO. Yes, your logo might be pretty, and you might also think it’s clever. But does that mean you have a brand? I’m sorry to say No. I don’t say this to upset you; I say it to make you take a look at how the consumer is ACTUALLY seeing you.
What is a brand?
A brand is something you build. A brand is WHO the PUBLIC sees, and what it is that you represent. A brand encompasses the name, the logo, and the messages you or your company relays to the public. It’s how they see your values, and of course, your reputation. It encompasses everything that the public associates with you or the company and its products/services, including the emotional and psychological connections that they have with your brand.
A brand is a recognisable reputation of sorts. Do they have great feelings? Do they have bad feelings? A logo takes five minutes to make – your brand is an ongoing business. Focus on building your brand identity.
How do you BUILD YOUR BRAND?
Building your brand is, in my opinion, the MOST important and key defining factor of your success in real estate. Your brand starts with how you present yourself and what you stand for. Is your marketing on point? Does it look professional? Do you look and act professional? Are you dependable? Do you do what you say you are going to do? Do you have great values and morals and exercise those in your business? What sets you apart from other agents, and how would the consumer see you as different? Building a solid brand will help you to attract and retain more clients.
Define Your Brand – Who are you?
Firstly, how will the public remember you or even see who you are in a flooded sea of real estate agents? What message do you send your marketplace, both in words and actions? Get clear on your values. Get clear on your message.
Do you do what you say you’re going to do?
Does the market consider you as someone that is strong? Reliable? Trustworthy? Are you a brand that gets results? Are you a brand that specialises in one type of property and does that extremely well? Does your marketing stand out? Is it recognisable? What do you do differently? What do you do for your clients? Why does that make you unique? Answering these questions will help you define your brand and create a brand identity that resonates with your audience.
Have a strong online presence.
In today’s digital age, having a strong online presence is a non-negotiable. You must have a professional website, active social media accounts, and work on a SOLID presence. You need to be consistently posting online with content that adds value to your audience.
Testimonials and Reviews.
A great way to build your authority and brand is through video testimonials and reviews from your clients. This shows that you have results to substantiate your claims and you have people that are prepared to put their reputation on the line to vouch for you. Make sure each of your clients leaves reviews on your website, social media pages, and real estate listing sites. Share these testimonials on your website and social media pages to build credibility and trust with new prospective clients.
Network and Collaborate.
Networking and collaborating with other professionals in the real estate industry can help you build your brand and expand your reach. Attend industry events, join real estate associations, and partner with other professionals to build relationships. Personally, I am with a Global company in eXp Realty, the contacts I have made are incredible. The opportunities I have now because of this blow my mind. Find your tribe.
