Track Your Progress And Crush Your Goals With These KPIs
Are you tired of being busy without seeing results? Do you find yourself chasing shiny objects instead of focusing on the work that will lead you to success? As a real estate agent, it’s crucial to measure your exact results each day, week, month, and year to stay on track and achieve your goals.

To help you on your journey, we’ve compiled a handy list of key performance indicators (KPIs) that you should measure to catapult yourself towards success. Let’s dive in!

Daily Checklist:
The first step to achieving success as a real estate agent is to focus on the actions that will lead to results. Remember, you need to be talking to sellers and buyers to get results – not just posting on social media. Here’s what you should do each day:

• Compile a list of future sellers and update it daily. Always think, “Which property can I list today?”
• Have a list of hot buyers and focus on helping them find their perfect property.
• Aim to make seller and buyer appointments.
• If you don’t have a list of sellers or buyers, then you need to prospect. Don’t know where to start? Contact us at Lisa@lisab.com.au for a complete system to get appraisals.

Weekly Checklist:
To track your progress and adjust your strategy as needed, it’s essential to measure your performance each week. Here’s what you should track:

• How many listings did you get for the week?
• How many sales did you make for the week?
• How many price adjustments did you get for the week?
• What marketing are you doing, and how effective is it?
• How many new leads did you generate?
• How many follow-up calls did you make?
• Number of inspections?
• Number of offers received?
• Number of settlements?

Monthly Checklist:
To maintain a consistent level of success, you need to analyse your performance on a monthly basis. Here’s what you should track:

• How many properties did you list?
• What was your average days on market?
• What was the average sale price for your listings?
• What was your average commission?
• How many referrals did you receive?
• How many testimonials did you receive?
• Calculate your GCI (gross commission income).
• What were your total expenses, and are you making money or losing money?
• Look at your website traffic and lead generation sources.

Quarterly Checklist:
To stay ahead of the competition, it’s essential to track industry trends and adjust your strategy accordingly. Here’s what you should track on a quarterly basis:

• How many properties have sold in your area?
• How many agents are in your area?
• What is the average commission in your area?
• Divide the commission by the number of agents in the area to see how much commission is available.
• If there is not enough commission to go around, consider choosing another area.
• If there is, claim what can be yours.

By following this accountability checklist, you’ll be able to measure your progress, adjust your strategy, and stay on track towards achieving real estate success. Remember, success is not about being busy – it’s about taking action that leads to results.