Have you got brand protection strategies in place?

This is how easily some people can be offended…

A real estate agent had an ex client on Twitter – the relationship somehow turned a little, due to a property management issue – as can happen with property management.

The agent somehow attracted a virus through Twitter – now the ex client is persistently receiving messages via Twitter from the agent.

The ex client is now writing letters to the franchise, every employee of the franchise, the governing bodies, everyone you can think of, saying that the agent won’t stop messaging him on Twitter.

The agent has not been sending anything, they have barely made any updates..

The ex client is going to extremes to get his message out there.

This is not the agents fault.

This demonstrates that you must really focus on protecting yourself as much as you can online.

Make sure you are working on your brand protection strategies.

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