Scott Stratten – Online Marketing Specialist

Real Estate Online Marketing

Scott Stratten is the author of the book ‘Unmarketing’

And I must say the book is fantastic! Just buy it….

Scott highlights the need for us to stop marketing and start engaging with our customers. Scott became ‘a big deal’ online, by first of all, using Twitter. He now speaks all around the world about marketing.

Question One –

Lisa –

If you were a real estate agent /realtor and you were just starting out online, although you may already have a website, what would you do, where would you start online?

Scott –

A lot of time you have more time than money when you are starting out, depending on who you are talking to and on what day..

Realtors say they understand the basics of business which is relationships, but then they will begin to ‘out perform’. They think, If I ‘out advertise’, if I ‘out plaster’ my face around town, the better I will do and really, you just start building that awareness of yourself and your community, since you are very locally based.

So I would be going on, take Twitter for example, going on there and building a following of people, who are local.

Twitter is something that can be used very well locally – In a small business or real estate company sense of it, because you can search in a geographic area as well.

Just start talking to people and talk to people who are doing it right. Learn from them. It’s almost like best practices. Think why does that person have 5000 people following them? Why does this person get a lot of replies and a lot of retweets? Why does that one get a lot of followers?

That’s how I did it. Then I started to realise there was a pattern and a science to it how it works.

Start building those relationships.

Understand you are not going to sell a house in 24 hours when you first start.

It’s about building trust and buying a house, outside of getting married and getting divorced, is the most trusting thing you can do.

You need that trust before you’ll get that sale.

So understand that building trust is hugely important first. It will take a little bit of time.

Lisa

Would you say Twitter would be the best place to start for Realtors?

Scott-

Facebook is wonderful, with a billion people on there, but Facebook is a very lonely place if you have an unknown brand.

You will have 3 likes on your page. One of them will be your mother. One of them is you, and the other is a sibling. 🙂

It can be hard to gain momentum on Facebook without an existing platform. So Twitter is a nice place to start. Just start talking to people.

You don’t have to approve people, you don’t have to click like, or even follow. Just start talking.

That’s why I chose Twitter to start with first as well.

Thanks Scott for the interview !

That’s video one in the series of questions with Scott

I really hope you enjoyed his interview as much as I did

Scott Stratten Author of Unmarketing

Check out Scott’s website here

Scott Stratten proudly brought to you by Dominate the internet.

And before you go, I just wanted to let you know something…..

We have assembled the very best internet marketers, real estate agents and entrepreneurs in one place!

Right Here!

Dominate the internet online course is the most thorough online course for real estate agents in the world. We show you how to build a massive online profile and use the internet to generate leads.

How to take your real estate marketing into the 21st Century.

And…

Just so you know…

If you buy the online course right now, we will also include the interviews in their ENTIRETY listed below.

We have videos with

Frank Kern – Highest paid internet marketer in the world talks about what agents should be doing online
Dale Beaumont – Author, speaker trainer – Brilliant with online strategies, marketing and systems
Andrew Morello – Winner Australian apprentice – talks about what he’s learnt working with Mark Bouris
James Schramko – Best internet marketer in Australia
Glenn Twiddle – Real Estate trainer and brilliant marketer
Mike Sheargold – Real Estate Trainer, speaker and coach

Plus many others…

Click here now before this offer expires.

It won’t last forever

When you buy this course, you also get free of charge, all the additional video interviews we do with all FUTURE experts.

You will have lifetime access to this course with updated information.

Remember to buy now…… This offer won’t last forever.

And….

Are you coming to the Gold Coast on the 26th March 2013?

Real Estate Online marketing seminar