Mal Emery – Today Mal to Lisa B. about social media and real estate agents.
Mal Emery is a speaker, trainer, business owner and marketer. He is very much known for his ‘no bull approach’ and what I love, is he also thinks outside the box in marketing.
Hmmm.. I have no idea what my video editor was thinking cutting the video there, however I’m not going to worry about perfection getting in the way… 🙂
From Mal
If you’re watching this, you’re most likely a real estate agent who is wanting to improve their online profile. Wise move if you are watching. I want to share with you some statistics that should frighten the living daylights out of you. This stuff is going to happen, if it happens to you and you become a victim, or maybe you will take advantage of the opportunity. When we talk about the internet, it is absolutely booming as you may well know.
I’m going to share some statistics with you, that might frighten you a little bit. I also want to share with you some reality. The reality, is that business is getting tougher. Bankruptcies have grown, and I suspect that your industry is not immune. There is a flow on of people buying real estate that have been effected. This means that you can’t get away with dishing up the rubbish you have been dishing up in the past, because the term organic business, that is people coming to you, by chance, by luck or the fact you have been in business 32 years or something wont happen….
The power has shifted back to the consumer, the consumers methods for buying and choosing someone has changed. It’s changed forever. It’s not going back.. so this is not temporary. It’s a permanent thing and you need to do something about it pretty quick.
Organic business has died up and business is getting tougher and tougher Yes, the power has shifted back to the consumer. Add to that, it’s not all doom and gloom. By that I mean, the internet is exploding as I speak. 97% of consumers use online searches when searching for products or services and that includes real estate agents. The new word of mouth is online social media, like Facebook and Twitter.
78 % of consumers trust peer recommendations.
Go and see Mal if you get the chance – He is brilliant and made me laugh!
Lisa B. helps real estate agents to use the internet to kick butt online.
Prepare – Position – Profile – Promote – Profit
It’s easy when you know how.
How can we help you right now?
Check out our product range HERE
If you have any questions – Message us HERE
