How to attract more client reviews and testimonials  

As a busy real estate agent, it’s essential to have a simple and fast testimonial and review system that both past and current clients can readily access. This will give an easy opportunity and motivation to provide quality testimonials as well as Google/Facebook reviews.

Great reviews have multiple benefits. They boost your credibility, and they provide you and your future clients with valuable insights into what’s important and what sets you apart.  

Encouraging clients to leave a review can often be challenging, but there are various uncomplicated systems that will motivate someone to do so while also being mindful of their time constraints.

Make it Easy and Accessible

Simplify the process of leaving positive reviews for your clients by making it effortless and convenient. Provide QR codes or direct links to the review site of choice on your website, text messages, sales letters, settlement letters, or email campaigns. This allows feedback to be registered quickly and easily.

The best way to set this up is to direct their review in one of two ways:

• If they are over the moon happy, direct their comments to the review site of your choice.
• If they are not so happy, direct their review to a feedback form on your website.

This way, the review where they would like to give you constructive criticism, goes straight to you and not on a public forum. This way, if you had no idea they were unhappy, you can rectify their concerns privately.

Timing

Organising a quick video testimonial at the time of an unconditional contract is one of the most important things you can do. Ask questions about their experience working with you and how they felt about the outcome. This is the best time to extract the best testimonial or review as they are typically feeling happy and excited, so they are more likely to provide positive feedback that you can use everywhere!  

Get Specific

It’s important to clearly specify the type of information and the review you are seeking. This will assist clients who may be uncertain about what details to include in their testimonial. If you want them to share their experience involving your negotiation skills, your marketing ability, or how you sold the property quickly for a price they didn’t expect…. or you wish to remind them about how they were listed with another agent for six months, and you sold the property in a week. You might also like to remind them you had five buyers fighting over the property.  Whatever is true for their particular situation.  

By doing this, you can set up the type of review you really want.

Reminders

Be proactive in reminding clients to submit their reviews by sending gentle reminders through text or email or casually mentioning it during meetings. 

By creating a quick, accessible, and straightforward testimonial system, you will get more testimonials. 

Remember, the more simple, the better!

You don’t need to make the process complicated. Make it simple and user-friendly. By creating a quick, accessible, and straightforward testimonial system, you will get more testimonials.

Have you read why ChatGPT is taking over?  Read here