What does exp stand for?

Well……  eXp doesn’t ‘stand’ for anything….

When Glenn Sanford and others were looking at different business names for exp, you know this amazing global, you know was going to be a global online cloud-based business and disruptive business model…. they were looking at different names where there were no preconceived ideas about what this brand was going to be. So they didn’t want to have any meaning to any other words, they wanted to come up with something that was completely different and something completely new where they could build their own brand.

So really they wanted it to be like the prefix of a whole lot of words that exp would encapsulate.

So say for example ‘expectations’ ‘experts’ ‘experienced’ ‘expansion’ ‘exponential’  those kind of words…. ‘expediency’ those kind of words.

So that’s where it actually came from.

They tested a few different words and eXp is what actually came through…. a few different logos, a few different brand names.

So that’s where it came from.

That’s where it came from.

So it doesn’t actually stand for anything, it’s not an acronym, it’s just something that they thought had a great name a great brand name. It was something that people thought was you know catchy.

That’s what it actually is – it doesn’t stand for anything! There you go –

So what the eXp brand STAND for – it’s an amazing, incredible cloud-based business that’s listed on the NASDAQ. A company with amazing opportunities for real estate agents, for business owners and for entrepreneurs and that’s what the eXp brand stands for.

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