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Ric Serrao

Raine and Horne Double Bay.
Over 30 years experience in real estate.
Raine and Hornes Number 1 agent – both in Australia and Internationally
2020 – Top 3 REB Agent in Australia with nearly $294 Million in total sales.
Stats according to REB –
Sold 116 with an average price of $2,5M
Average days on market is 39 days

During the complete interview, Ric answered the following questions –  

1. Can you share with us, the key to your success in listing?
2. What tips would you give an agent with regards to lead generation?
3. Tips for the perfect listing presentation
4. Tips to closing
5. If someone is going through a listings slump – What do they need to assess?
6. What are your best tips for vendor management?
7. Can you share with us who you have to support you within your team?   What important roles do they have in order to take care of you, your sellers and your buyers?
8. When should a salesperson employ an assistant?
9. What objections do you MAKE SURE you cover in your listing presentation?
10. How do you handle these objections –
    • ​​​​​​​​​​​​​​Another agent will do a much lower commission.
    • The seller doesn’t want to auction – you do .. how would you turn them around?
11. What are your top 3 tips for dealing with buyers?
12. What’s your best negotiation tip to help agents that always seem to struggle getting a deal together with a seller and buyer.
13. If you had to relocate to work in real estate in Toorak in Victoria, what would you do for the first 3 months to ENSURE that you were successful?
14. Some people have NO IDEA on how to systemise.  How would you help real estate agents to think about systems?  Can you share with us a few systems you absolutely swear by?  What systems do you have in place?
15. What would be your top tips for starting 2021 in the best possible way?
16. What is the absolute key to your overall success in real estate?

Ric’s complete interview can be found at

www.realestatetrainingcommunity.com.au. 

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